We all know how incredibly effective social media can be to your overall marketing strategy. But how you use it can make all the difference. One of the most important things you can do with a social media platform is increase customer engagement.
Get Customers Interacting With These Tips
Add images and/or videos. People are more likely to engage via social media if they see images or video along with the content being presented. This can include anything from product photos, to custom infographics, to do-it-yourself video instructions. Such images and videos can encourage more excitement on the part of the viewers, and thereby increase the chances of them engaging with you.
Offer promotions. You can easily stimulate social media engagement by giving out promotions. This can be anything from giving out freebies or offering discounts on a specific product or service. You might even give out special promotions to guests that have already visited your physical or e-commerce store. And if you take things a step further by offering a promotion at the point of sale, this surprise will entice customers to come back for more.
Ask questions. People always have an opinion about something, so why not use this to your advantage? Ask questions, and people will be happy to answer. Include a survey on Facebook with multiple choices, and ask people for their opinions about something on Twitter. Or post a few images and ask your customers which one they prefer. Make sure to post your customers’ answers to help spur the conversation.
There are literally dozens of ways to enhance social media interaction and engagement to help with your overall marketing strategy, and at Exponent Framework, we have all the answers you’re looking for. To find out more helpful tips in the world of content marketing, visit ExponentFramework.org today!